Candidates overspending on news, underinvesting in alts Despite his spin, I doubt Andrew Cuomo would ever leave...
Billy Sternberg
Billy Sternberg, a graduate of Syracuse University's Newhouse Communications School, has produced two short films explaining the link between his grandfather, Maurice Bloch, F.D.R. and Judge Crater. His work has been published in Campaigns & Elections and Rock and Roll Globe and one of his pieces was cited in Yale’s Law Review.
Today's 'hit' tv shows don't reach 1% of Americans - but still cost a lot What do...
Badly targeted ad buys cost campaigns dollars - and votes Almost 100 years after Wagner’s election in...
Instead of buying less, they ought to buy smart - Part 1 of 2 While the world...
Today's stars can't match a fraction of yesteryear's sitcoms It was a Friday night at 5:00pm, starting...
Digital TV hasn't exactly elevated the conversation Three years after L.A. Law finished its eight-year NBC run,...
TV distribution takes many forms “You didn’t even mention Syndication!” I never expected that feedback from my...
Inside dope on a match not made in football heaven In the early 1980’s, I was called...
Permanently fractured media landscape means no more 'everyone's watching' programs New Rochelle, New York based Horowitz Research...
Is there even such a thing as a 'mass audience' anymore? The left side of the above...
